FDA Reveals Move to Ban Menthol Cigarettes, Flavored Cigars, and Vape Juice

FDA Reveals Move to Ban Menthol Cigarettes, Flavored Cigars, and Vape Juice


In March of 2019, the FDA released a proposed ban on flavored cigars, flavored vape juice (excluding menthol or mint), and Menthol cigarettes.  The government banned flavored cigarettes, other than menthol, by 2009.

This followed various actions the FDA took to regulate vape juice and ensure that manufacturers used only approved ingredients.  The FDA has only had official authorization for all nicotine-related products to fall under its jurisdiction since 2016.  E-cigarettes and vape juice didn’t hit the U.S. market until 2009 and became mainstream around 2012.  They have been, and continue to be, under much scrutiny as to their safety and possible health consequences.

Dr. Scott Gottlieb, the FDA Commissioner, has taken a strong stance regarding flavored e-cigarettes, vape juice, and cigars due to an alarming number of teens using these products. Despite the fact that they are illegal under the age of 18, the youth gets their hand on them.  Banning Menthol cigarettes is a bold step, but possibly one with backlash.

Why the distaste for flavors and menthol?

Statistics about e-cigarette use among U.S. youth:

(per the FDA website)

  • Among middle and high school students, 3.62 million were current users of e-cigarettes in 2018.
  • E-cigarette use, from 2017 to 2018, increased 78 percent among high school students (11.7% to 20.8%) and 48 percent among middle school students (3.3% to 4.9%) from 2017 to 2018.
  • According to a 2013-2014 survey, 81 percent of current youth e-cigarette users cited the availability of appealing flavors as the primary reason for use. This includes 82% of e-cigarette users, 79% of hookah users, 74% of cigar users, and 69% of smokeless users.

The reason why e-cig users prefer flavors is that they act as a buffer to the bitterness, burning sensation, and harshness. They improve the taste and lessen the burn as the smoke goes down the throat.  This makes flavored e-cigarettes, vapes, or cigars far more attractive to first-time users.

Commonly available flavors are vanilla, cherry, watermelon, berry, bubblegum, mint, menthol, cinnamon, various candy flavors, and regular tobacco flavor.

Statistics about menthol cigarettes:

(per the FDA website)

In the U.S.:

  • More than 19.5 million people are current smokers of menthol cigarettes.
  • Eight percent of African American smokers, 46 percent of Hispanic smokers, 39 percent of Asian smokers, and 28.7 percent of White smokers smoke menthol cigarettes.
  • Youth who smoke are more likely to smoke menthol cigarettes than older smokers. More than half of smokers ages 12-17 smoke menthols.

Menthol cigarettes have a long history in the United States.  They first came on the scene 1924 by an Ohio man named Lloyd “Spud” Hughs.  By 1932, Spud cigarettes had become the fifth most popular cigarette in the country.  That caught the attention of Brown and Williamson tobacco company, who then created Kool cigarettes in 1932.  In 1956, the first filter-tipped cigarettes, Salem, hit the market.

The cooling sensation of menthol creates the illusion that it is not damaging your body like regular cigarettes.  After all, your mouth and throat feel cool, not irritated.  Currently, about 35% of the cigarette market comes from Menthol cigarettes.

You’ll also find menthol, or mint, in hookahs, dip, chew, snuff, e-cigarettes, and cigars.  Users suggest that quitting cigarettes containing menthol is harder to quit.

E-cigarettes/vaping: safe or not?

When E-cigarettes or vape devices hit the market, they touted themselves as an alternative to cigarette smoking.  Smoking in public was taboo due to second-hand smoke. And, people didn’t like the smell left on their clothes or in their cars and homes.  E-cigarettes created more of a slight steam effect, rather than smoke. Plus, it has little to no odor. Thus, people didn’t cause second-hand smoke so they could smoke these devices in public without dirty looks. Finally, some suggest that it is a great way for some to quit the habit entirely.  Sounds like a win-win, right?

Unfortunately, was an initial lack of information out there regarding the chemicals in e-cigarettes versus a traditional cigarette.  First, many believed it was completely safe. On the other hand, some felt it was a safer option than smoking a cigarette.

What chemicals do manufacturers use in the flavoring?

The e-liquids commonly used in e-cigarettes and vaping are a combination of propylene glycol and vegetable glycerin.  They form the base of the liquid, to which they later add the flavoring and the nicotine.

Aldehydes, an organic compound usually associated with aromas, along with other additives, are used for flavoring.  These are food-safe ingredients. However, being safe for food is not the same as being safe for smoking or vaping.  You may have read about or heard of food flavorings such as vanillin, cinnamaldehyde, and benzaldehyde.  To put in simpler terms, they are added ingredients that add the flavor of vanilla, cinnamon, and almond to certain foods.

The Potential Danger of Heating Aldehydes

When these ingredients are heated, they form formaldehyde and other cancer-causing chemicals.  Additionally, they cause irritation and inflammation of the lungs.

Scientists found that some of the by-products in e-liquid had a 50-80% likelihood of not breaking down upon going through the vaporization process.  This is to say that a large quantity of these chemicals is reaching the airways rather than burning away in the vapor.

In a small study, it was found that the concentration of aldehydes in the breath was 10 1/2 times higher than before vaping.  In the case of formaldehyde, they found that the majority of its high concentration was actually retained in the users’ respiratory tract.  Some studies showed it was comparable to a traditional cigarette.

The effects of these chemicals and others are still being studied, but currently, there is evidence of respiratory issues, including lung infections, bronchiectasis, pleural effusion, and more.  This does not include potential cancer-causing elements or other reactions your body may have to e-cigarettes.

Can smokers use e-cigarettes to quit smoking?

Let us address the idea that e-cigarettes can be used to quit traditional cigarettes as a nicotine replacement aid.  For reference, the FDA has not approved e-cigarettes as an official nicotine replacement therapy.  They have acknowledged that a percentage of smokers do use them as such.

In 2012 and 2014, scientists studied a nationally representative sample of 2,028 U.S. smokers.  This study showed that long-term users had a higher quit attempt rate than short term users (72.6% vs. 53.8%) and a higher cessation rate (42.4% vs. 14.2%).  Cessation rate was defined as abstinent for three months or longer.

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